Add SWOT , introduction , conclusion and executive summery Essay

Add SWOT , introduction , conclusion and executive summery - Essay Example With the current levels of globalization, the level of competition in the service industry has seen a tremendous increase. This has resulted from the ability of multinational industry to venture in different markets in the world. In addition, liberalization of the markers has also enabled these companies to diversify their operation. Also, flow of information and removal of tariffs by different countries can also be associated with increased levels of competition. This trend has necessitated the formation of a strong marketing department in every service industry which will be able to research on the changing consumption behaviors of customers and come up with better services in order to create customer loyalty. Service industries or the providers need to increase the competitive differentiation, productivity and the service quality. It is necessary to maintain a link between the desired service and the profit. Organization delivering services needs to make a profit for the growth of the organization in the future and to maintain a stable market share (Kumar, 2010). In the service industry, the perception of quality is much more important and dependent on the expectation of the customer rather than in the marketing strategies of goods. Lower expectation can however, make for the greatest satisfaction, and with it word of mouth is an important and vital in the journey towards the purchase of service. It is important to determine the target market and set an objective which would help the firm to determine the area which is of interest to the marketer (Greechie, 2008). The marketing objectives for a brand in the hospitality industry often includes customer satisfaction and gaining the trust of the customer which would increase the customer loyalty towards the brand and make the customers come back to the same brand again and again. The service sector chosen is the hotel industry, hospitality

New Labour as Thatcherism with a Human Face Essay

New Labour as Thatcherism with a Human Face - Essay Example The move was said partly elicit greater support from the middle class and to support more liberal market policies, afford greater access to welfare and government services and to increase leverage for workers' rights and compensation equity initiatives not by prescribed or direct political intervention but through free market frameworks (Webber, 2009). Evaluation and Analysis There are key differences that have to be recognized by the two sets of policies. To achieve her political objectives, Hill points out that Thatcher essentially had to centralize power. In contrast, New Labour policies revived local governance and accountability including the restoration of the Greater London Authority. Both sought to address bureaucratic issues that were deemed as a deterrent to the effectiveness of governance (Talshir, 2005). Both sets of policies migrated away from the traditional politics of both of their respective parties to adapt approaches most associated more commonly with other political parties (Needham and Nou, 2005). Thatcher adapted liberal policies in contrast with her conservative background and Blair adapted free market policies that diverged from the socialist roots of the Labour party. The most often referred to contrast of the two policies has been in their policies on welfare (Hill, 2001). The Thatcher administration reduced welfare allocations a nd place more stringent criteria to its access. On the other hand, the Blair administration increased welfare funding and expanded services and coverage (Howard, 2004). Comparing the two policies their main similarities lies in their espousing free market principles: both Thatcher and Blair emphasized the need for market driven economies... Both sought to address bureaucratic issues that were deemed as a deterrent to the effectiveness of governance (Talshir, 2005). Both sets of policies migrated away from the traditional politics of both of their respective parties to adapt approaches most associated more commonly with other political parties (Needham   and Nou, 2005). Thatcher adapted liberal policies in contrast with her conservative background and Blair adapted free market policies that diverged from the socialist roots of the Labour party. The most often referred to contrast of the two policies has been in their policies on welfare (Hill, 2001). The Thatcher administration reduced welfare allocations and place more stringent criteria to its access. On the other hand, the Blair administration increased welfare funding and expanded services and coverage (Howard, 2004). Comparing the two policies their main similarities lies in their espousing free market principles: both Thatcher and Blair emphasized the need for ma rket driven economies that encourage productivity and efficiency.   Areas that they had contrasting policies, such as in their perspectives regarding welfare states, had similar consequences (Hills, 1998). Thatcher’s reduction of the welfare state emphasized the need to diminish the dependence on welfare state programs and reserved services to the most socially disadvantaged to reduce cost. In the case of New Labour policies on the same issue, though there was an increase of access pre-Thatcher reforms (Brown,   2004).