United parcel service and aviation Essay Example | Topics and Well Written Essays - 1500 words

United parcel service and aviation - Essay Example This paper presents the detailed summary of UPS marketing in aviation sector and other aspects like what are the services offered by the United Parcel Service for the customers of UPS. UPS business has seen a remarkable growth in the last fifteen to twenty years.The extent of competition between their competitors has also reached to a point of saturation which is making the UPS aviation sector to entice the customers with lucrative offers. Due to this competition the other parcel service operators are also providing out of the air port services to the customers.In the process to achieve the targets set by the UPS, employees try to provide the customers with the best discounts possible. In addition this paper classifies how many types of air busses are available with UPS and what are the techniques or services offered by the UPS to target the customers. The name of the competitors mentioned in the work is only used for the information purpose and not for circulation within the media.T he role of UPS in aviation sector is quit evident because the aviation sector uses some of the best servers and computers related with high end aeronautic equipment used for aviation which should help UPS to grow maximum extent possible and hence UPS support and substantiate the uninterrupted break thru in the work culture of the present day business requirements.United Parcel Service started in 1970 first as a messenger company in the United States. Now its stake is approximately $36 billion. It achieved this position by focusing on the goal of enabling commerce around the globe. Today UPS is the world's largest package delivery company and also a leading global provider of specialized transportation and logistics delivery. It operates in 200 countries worldwide. The growth of UPS in terms of economy is surprising, who would have imagined that a teenage boy borrowing one hundred dollars to start a package delivery business would create a company that is presently worth more than thirty billion dollars. Jim Casey, who was the founder, with the help of his brother and friends started The American Messenger Company in the year 1907. Their main task was to deliver packages, different sort of luggage and messages. At that the main transport for the company was bicycle. Though initially they faced many problems their business was a success. The only marketing techniques UPS uses to target customers to use UPS instead of DHL, FED-EX, USPS etc are the wide variety of services they provide to their customers and global clients. They not only provide wide variety of services but also make sure that the services provided are above the standards set by the company. According to business and commerce marketing is done for which there is no market. The service that UPS provides has a ready made global market. UPS sure knows how to tap the global market. To tap the global market UPS instead of using marketing techniques it believed in providing high-end customer service round the clock throughout the year The most important and primary services provided by the UPS are. 1. Shipping. 2. Tracking. 3. Support. 4. Business Solutions. Shipping: A customer can himself create a shipment to what ever the location he requires across 200 countries worldwide. A customer can calculate time and cost required for shipment to a specific location.